Case Study: SaaS
An established software company's first SEO effort: 7.74K clicks in 3 months
A software company with a domain already 1-3 years old, but brand new to SEO — 5 months into using Peakfai, a 3-month window shows 92K impressions and 7.74K clicks.
The starting point
An established software company — the domain had already been live for 1 to 3 years, but the company had never run any SEO strategy before. Peakfai was the first SEO tool it used.
What was actually done
- Keyword research prioritized terms the site could realistically win first, rather than the highest-volume terms bigger, more established competitors already own.
- Content was written in the product's own voice and structured to answer specific buyer questions, not generic industry overviews.
- Posts published on a set schedule, keeping the content calendar full without requiring a dedicated in-house writer.
- A human SEO manager reviewed the strategy periodically, reprioritizing the queue toward keywords showing early traction.
How the timeline unfolded
Setup
Site connected, brand voice configured, and the first-ever keyword strategy researched and scored for winnability against an already-1-3-year-old, but SEO-inactive, domain.
First posts
Initial content published and submitted for indexing — with some existing domain trust already in place from the site's age, even without prior SEO work.
5 months in
With publishing running consistently the whole way, a 3-month window inside that period shows 92K impressions and 7.74K clicks — the numbers shown below.
The results
7.74K
Clicks
92K
Impressions
3 months
Period
Screenshot pulled directly from this client's Google Search Console property.
See what this could look like for you
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Frequently asked questions
We're not publishing the specific product or category, but it's an established software company: the domain was already 1 to 3 years old before this. What was new was SEO: this was the company's first time running any organic search strategy, and Peakfai was the first SEO tool they'd used.
It can help — a domain that's been live for 1-3 years usually has some baseline trust with Google even if it was never actively optimized, which is a different starting point than a domain registered last month. It's not a substitute for the content itself, but it likely meant new pages didn't have to earn trust completely from zero.
About 5 months of consistent use. The 92K impressions and 7.74K clicks shown are from a 3-month window inside that period, not the full 5 months combined.
No, this was their first time doing SEO at all, not a switch from another tool or agency.
The queue is scored by real difficulty for the site's current authority level, prioritizing winnable terms over head terms that established competitors already dominate — the same approach described on the SEO for SaaS page.
